The big news in cannabis over the past couple of weeks has been the announcement that Altria, the worlds largest tobacco company and owner of Philip Morris and Marlboro cigarettes, made a $1.8 billion investment in Canadian cannabis producer Cronos for 45% of the company
Brand Finance defines brand value as being the net economic benefit that the owner of the brand would achieve if they licensed the brand in the open market
doi: 10.1097/JCP.0b013e3181a39113 [28] Chait LD & Griffiths RR
Traditional cigarettes carry stronger social stigma due to secondhand smoke concerns, visible ash, and lingering odors
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Age restrictions are in place, as well as rules on how manufacturers may market their products