Advertising for ZYN and similar pouch brands often avoids the overtly rebellious tone associated with cigarettes or the flashy tech image of vaping
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The campaign, which cost about $80,000, was paid for by Philip Morris, whose name did not appear in the ads
This is especially true for high-end ones like Cohiba
The US market, for instance, is still too tough for us legally, and in terms of marketing we are too weak to enter the EU market just yet. Courtesy of jouz Limited heat not burn jouz 12/20 black, left, (both available jouz models feature the same exterior design)
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