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They were asked to either continue smoking their regular brand of cigarette or to smoke one of six types of investigational cigarettes that had varying amounts of nicotine, ranging from 15.8 milligrams (mg) of nicotine per gram of tobacco (the amount found in most commercial brands) all the way down to 0.4 mg per gram

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WHO Report on the Global Tobacco Epidemic, 2011: Warning About the Dangers of Tobacco

Thanks to the disappearance of cigarette advertising, the Marlboro Man is now a symbol of yesteryear, seeming almost as dated as the cowboys of the Old West themselves

5 and 10 Cent Cigarette Tobacco