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Yael Bar-Zeev along with researchers at the Hebrew Universitys Braun School of Public Health and Community Medicine was recently published in the academic journal Tobacco Control under the title PMIs IQOS and cigarette ads in Israeli media: a content analysis across regulatory periods and target population subgroups. Analyzing the marketing data of Philip Morris International, the researchers examined the differences in advertising expenditure over a four-year period across several major population groups in Israel the general population, the haredi public, Arab speakers and Russian speakers
This is categorized into open and closed systems, offering a variety of flavors such as tobacco, fruit, beverages, sweets, and others
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Tobacco use and quitting smoking
She did not want to create a product to solve a trivial issue, but rather wanted to focus on an issue that could generate real impact either socially or environmentally