blue cigarette pack Pall Mall Cigarettes Lights King Box - Marlboro Menthol Blue Pack -

The most famous packaging of cigarettes is a soft pack

In the 1920s, tobacco companies used physicians to vouch for their products

And the way that governments can do this is by increasing tobacco excise taxes

In contrast, a carton is bulkier

Gum wrappers or coated paper These materials include synthetic layers that break down at high temperatures and contaminate the smoke

"The World Health Organisation will tell us, as our own national tobacco strategy does, that you do need to continue to ramp up the excise on cigarettes if you are going to continue to drive smoking rates down." Ms King said the increase would bring Australia into line with the excise rates of about 33 other countries