Responses were scored as a 1 if the respondent selected the more desirable trait (female, stylish, popular, sophisticated, or slim) and 0 if the respondent selected the less desirable trait (e.g., male, not stylish, not popular, not sophisticated, or overweight), no difference, or dont know
12 This is known as an inverse relationship as price goes up, consumption goes down
however, as the health effects of smoking are more related to the duration of smoking, this does not represent a significant benefit
It is just the reverse of the front, which can still be seen
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History and Evolution of Cigarette Pack Sizes Throughout the history of cigarettes, the sizes of cigarette packs underwent numerous modifications