Once they get their data, though, if they can send them a digital coupon or get them to download an app, they get a direct channel to do more microtargeting of their customer base and monitor their behavior. Brand ambassadors report being encouraged to bend the rules In interviews with Vox, former brand ambassadors said the program was often shady and ineffective, with the coupons easily passing into the hands of nonsmokers or being claimed by repeat customers
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Or is their entire future about to be turned upside down- for better or worse
The most recent annual CDC study, conducted in 2021, about the use of tobacco among High School students, indicated that 11.3% of the students had used electronic cigarettes in the 30 days prior to the interview