Excessive taxation one root cause for illicit product surge For years, Indias legal cigarette industry has been burdened down by increasingly more punitive and discriminatory taxation., [] Such inequitable tobacco taxation is leading to wide price differentials between legal cigarettes, other tobacco product varieties, and illicit cigarettes, said Sharad Tandan, director of the Tobacco Institute of India (TII)
Stillman FA, Bone L, Avila-Tang E, et al
And unwanted media attention can do damage
The reason, many tobacco harm reduction proponents insist, is because manufacturers, and not necessarily the public health community, are the ones driving the change
Conclusion Double Happiness demonstrates how clearly defined brand valuestradition, quality, and cultural symbolism can sustain relevance across decades and borders
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