The FDA needs to monitor if users are indeed switching completely to IQOS to justify the reduced exposure claim
Further reading [edit] McNally, Rand
Since cigarettes are a traditional must-have consumer product for special occasions such as holidays, parties, celebrations and wedding banquets, if large and eye-catching health warnings are printed on cigarette packs, it will be difficult for consumers to accept them, the authors warned
While it is unlikely that cigarette smoking will be going away anytime soon, the litter associated with it is something that we can make a concerted effort to reduce
The theory is that if a fight broke out mid-smoke, soldiers could drop their cigarettes and the enemy wouldnt know who was smoking them (only US soldiers received Lucky Strikes)
A cigarette is engineered for a different purpose