Nicotine is what gets people hooked on cigarettes, despite their health risks and putrid smell
Figures from Australia which imposed plain packaging three years before the UK found that restricting the colour, size and font on cigarette packets led to a noticeable drop in the number of people smoking
All before a swathe of compelling research revealed its true and malignant nature
Tobacco sales will shift underground, ciggies bootlegged at exorbitant rates will further cash-strap smokers, organised crime will step into the breach to bolster supply, the rebellious at heart will take up smoking to protest tar totalitarianism, and so on
But the truth is that by making cigarettes smoother, cooler, and easier to inhale, tobacco companies have created a product that has a higher addiction potential and is harder to quit than non-mentholated cigarettes
FDA estimates that should cigarettes lose their nicotine, roughly half of current smokers would transition to other, safer products to get their fix, Brian King, the head of the FDAs tobacco center, told me