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But after the 1990s when gutka flooded the market, all mouth freshener products also got a bad name," a spokesman for the company said
Premium products, though under 10% of sales, are projected to grow at 4.02% CAGR, nearly twice the overall market
The move was hailed as an important step by Swedish Match , which is owned by Philip Morris International ( PMI ) and markets ZYN in the US
The CDC says in 2020, 53 percent of Americans between the ages of 18 and 25 reported smoking menthol cigarettes
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