But because IQOS was unlike any previously available product, it was subject to the FDAs onerous premarket tobacco product application (PMTA) pathway to be authorized for sale
Key secondary sources include FDA Pre-Market Tobacco Application (PMTA) authorization database (2020-2025), CDC National Youth Tobacco Survey (NYTS) 2019-2023, ASH UK Annual E-Cigarette Use Survey (2024), WHO Report on the Global Tobacco Epidemic (2023), Global State of Tobacco Harm Reduction reports, Euromonitor International tobacco and vapor data, Statista e-cigarette revenue database, and trade publications including Vaping Post, and Tobacco Reporter
Formerly, there was a fourth objective called Escape
If youre focusing on just the smoke, youre doing it wrong
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