9, which some people say is marketed directly at young women
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Menthol is a chemical compound that inside a cigarette can create a cooling sensation in the throat, which makes it easier to inhale and harder to quit
Talking to The Wall Street Journal , Bob Odenkirk says of Saul that the "scheming, the double talk, the escapades--theyre fun to play, but we really dig down to this guys basic drives
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Meanwhile, Zuzana Buckingham, head of strategic planning for the Davidoff brand at Imperial Tobacco Limited, argues that four key factors must come together for cigarettes to be perceived as luxury: superior quality, desirability, heritage and relevance to the end consumer