Juuls website underlines that message: Our mission, one page reads in bold white text, is to improve the lives of the worlds one billion adult smokers by eliminating cigarettes. In its effort to define its products as a safer alternative to traditional cigarettes, Juul appears to be following a familiar marketing cycle
Still being made, but instead of women, it's gay men that buy them now
Fewer than half of all smokers quit smoking after being diagnosed with cancer, and only 62% of these smokers report having been educated by their doctors about tobacco cessation (Burke et al., 2009)
Other tobacco companies, Imperial and STG, have since launched similar products suggesting they are also keen to exploit these loopholes
The report, which studied a total of 730,000 people in China, warned that tobacco caused about one million deaths in 2010
All beaded by Whiting & Davis Co